Elements and Performance Criteria
- Prepare for telemarketing campaign
- Study and clarify campaign details and prepare call/contact guides for telemarketing campaign
- Learn the features of the product/service to be marketed
- Discuss operational boundaries and targets with relevant personnel
- Develop proficiency in the use of relevant technology
- Develop strategies to achieve sales targets
- Identify and develop a clear understanding of fulfilment processes
- Ensure campaign and call/contact guides meet relevant legislation, codes, regulations and standards
- Conduct telemarketing campaign
- Make customer contact in the most efficient manner possible
- Conduct contact in accordance with call/contact guide, enterprise policies and procedures
- Answer all customer queries with professional responses
- Explain features and benefits of products to customers, where appropriate
- Use active listening techniques to create positive customer responses
- Improvise on call/contact guide content to suit customer needs
- Identify positive sales responses from customers
- Develop positive customer responses into sales opportunities
- Close sales efficiently
- Escalate customer queries which cannot be satisfied, in accordance with enterprise policy
- Manage negative customer responses
- Counter negative customer responses to the product or organisation with positive features and benefits
- Respond to personal or irrelevant negative customer responses politely
- Identify limits of the organisation's tolerance to negatively responding customers
- Identify when to end a negative customer contact
- Identify negative customer responses which require escalation and escalate appropriately
- Develop strategies to recover from negative customer responses and to remain positive for next contacts
- Complete sales
- Record all details of sale accurately and in accordance with procedures
- Discuss and agree payment arrangements with customer and action in accordance with enterprise policy
- Advise customers of payment procedures
- Record and verify credit card details with customer, where appropriate and in accordance with organisational protocols
- Discuss and agree delivery arrangements with the customer and record and action, where applicable
- Activate the fulfilment processes necessary to complete the sale
- Apply privacy requirements during the transaction
- Record campaign results